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ecommerce expertise.

dtcpill connects Claude to 1000+ high-quality ecommerce concepts, frameworks, and case studies — distilled from the best books, courses, and real DTC brands. Always updated. Always reliable.

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How can I improve my product page conversion rate?

Here are two highest-impact fixes for your product page:

1. Lead with the outcome, not features.Shoppers decide in ~5 seconds whether this is for them. Show the transformation or result above the fold.
2. Put risk-reversal next to the CTA.A bold guarantee or return policy removes hesitation right before they buy.
Sources: Making Websites Win · $100M Offers
Reply to Claude…
Claude can make mistakes. Please double-check responses.

Take the pill.

Your AI doesn't know what works in DTC — it just guesses. dtcpill injects 1000+ battle-tested insights from the best books, courses, and real brands straight into its brain. No fluff. No theory. Just what actually works.

Books

Distilled marketing & business classics.

58+ sources

Courses

Expert video courses, transcribed.

24+ sources

Case Studies

Real DTC brand breakdowns.

32+ sources

Frameworks

Proven, repeatable playbooks.

17+ sources

Trained on everything that works in DTC.

Curated from the best ecommerce content ever created. Real strategies, real results — no fluff.

And your own knowledge, too.

Feed dtcpill your own playbooks, brand docs and data — your AI answers with the industry's best practices and your specific business in mind, kept private to you.

Your knowledge basePrivate
SourceTitleDetailsStatusUpdated
PDFBrand voice & guidelines12,402 charsSynced2h ago
LINK2024 competitor teardownScrapedSynced5h ago
NOTEWinning retention playbook3,180 charsSynced1d ago
All sources are up to dateView all

Claude gives opinions. dtcpill gives measurements.

Three agents that read a store, a field of competitors, or an ad — and return the same score every time you run them. Repeatable measurements, not predictions.

Store Audit

Paste a store URL. Get a scored teardown.

Your AI reads the homepage and product page and measures 11 conversion elements — guarantee, returns, free shipping, reviews, urgency, visible pricing, email capture, subscription, bundles, CTA, headline. It scores the store out of 100 across Trust, Offer, Urgency, Capture and Clarity, then lists the gaps worst-first — each one backed by what's on the page or a source from the library.

Competitor Comparison

See where you sit in the field.

Measure your store and up to five competitors on the same 11-point system. You get your rank in the field, the field median and category medians — plus your debt (what the field has that you don't) and your advantage (what you have that they don't).

Creative Audit

Score the structure of an ad.

Give it an image or the copy. It scores the build — Hook, Promise, Proof, Rhythm, Problem, Credibility, CTA, Awareness, Objections — out of 100 and tells you what to revise. Add the landing page and it measures the message match between ad and page. Drop in two creatives to compare them side by side.

Every score is a measurement — one you can re-run, verify, and hold a team to.

Up and running in
two minutes.

Connect dtcpill to Claude and bring proven DTC knowledge into every chat and project — no config, no code.

01

Create your account

Sign up and get your personal MCP key in seconds.

02

Connect to Claude

Paste it into Claude Desktop, web, or any project — one click.

03

Ask anything

Every answer now draws on 1000+ proven DTC sources, instantly.

Same question. Different brain.

See what happens when your AI actually knows DTC.

How do I create an irresistible offer for my DTC brand?
Generic

How do I create an irresistible offer for my DTC brand?
Backed by 1000+ sources

Sources: $100M Offers · Influence · dtcpill frameworks

Real problems. Real fixes.

From Reddit questions to actionable DTC strategies.

r/ecommerce1.2k
How do I create better offers?
dtcpill fix
Use the Value Equation.
r/dropshipping987
Why are my ads not converting?
dtcpill fix
Align your offer. Then your ads.
r/entrepreneur756
How do I position my brand?
dtcpill fix
Own a category. Build a POV.

Simple. Transparent. Fair.

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$19.99/month
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  • Unlimited insight credits
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Best value

Yearly

Save over 58% vs monthly.
$99/year
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Need more? Contact us for custom plans.

Frequently asked questions.

What is dtcpill?›

dtcpill is an MCP server that connects your AI to a curated knowledge base of marketing, copywriting, and psychology insights for DTC and eCommerce brands.

Is my data secure?›

Yes. Your queries are processed in real-time and never stored. The MCP connection is encrypted and your data never leaves the AI context.

How do I get started?›

Pay on Whop, then unlock your dashboard by entering the same email you paid with. Copy your MCP token, connect it to your AI client and start asking. Setup takes under 2 minutes.

Which email should I use to log in?›

Always use the exact same email you used to pay on Whop — that's how we recognize your subscription and unlock your dashboard. If you can't get in, double-check it matches your Whop payment email.

Can I cancel anytime?›

Absolutely. Cancel your subscription at any time with no lock-in. Access continues until the end of your billing period.

What AI tools are compatible?›

It works with Claude Pro, Claude via API, Cursor, and any MCP-compatible AI client. We recommend Claude Pro for the best experience.

Do you offer refunds?›

If you're not satisfied within the first 7 days, contact us and we'll issue a full refund — no questions asked.

How often is the content updated?›

We continuously add new insights and strategies. The knowledge base grows every week with fresh, actionable content from top DTC sources.

Do I need a paid Claude plan?›

Yes — dtcpill plugs into your own AI, so you'll need an active Claude plan (Claude Pro or API access) or another MCP-compatible client. dtcpill supercharges the AI you already use; it doesn't replace it.

Need more help?›

Reach out to us anytime at support@dtcpill.com. We're here to help you get the most out of dtcpill and your AI setup.